San Francisco

Slim Fit Shirtmaker

Mystery Box

It's not a sale, it's a surprise!

Work Casual

Perfect Fit for any occasion

Impeccable Fabrics

Timeless and Affordable

Our shirts are designed in San Francisco for modern gentlemen like you.  Our focus in quality material and tailoring is key to your comfort and durability of our products.  We believe timeless fashion and classic style should not cost an arm and a leg.  Welcome to Cotton the First.  

New Arrivals

Mercerized Cotton

Strong and smooth.  It's the soft flannel that you want to sleep in.

Shop Mercerized Cotton


Twill and Oxford

Sophisticated and unique.  Made for modern working gentlemen like you.

Shop Oxford


Go Bold

Dots, triangles, arrows all over lustrous cotton.  Crafted for creative gentlemen.  Live a little.

Shop Bold

Our Customers Say

I love these shirts. They fit better than any button-down shirt I've ever owned. I bought three shirts and plan on buying many more.

Charles Buhler

Thank you for dressing me in this amazing shirt! I really love it, and it's so comfortable to wear! The rest of the designs are amazing too! I can't wait to buy more!

Scott Nevins

The only shirt that fits me! 

Silvio Brugada

I've always had trouble finding clothes my size, especially ones with a little style.  Not only do these shirts fit me in a flattering way, they have a subtle flair that make me feel stylish!

Irena Kuo

Why our shirts?

Find us on Instagram